Colin Tucker

colin.tucker.snow@gmail.com ❖ (414) 559-1922 ❖ Green Bay, WI ❖ c-tucker.com


WORK EXPERIENCE 

Midwest Motors                                                                                     Oct. 2022 – Present

Founder                                                                                           Green Bay,WI

  • Midwest Motors is a startup focusing on e-commerce efficiencies with proprietary algorithmic solutions.

  • Design and optimization of proprietary algorithms; enhancing platform efficiency and user experience.

  • Define and manage the technology stack for scalable e-commerce solutions.
    -Stack: JavaScript (React); PHP (Laravel + Inertia); Linux (Ubuntu); OpenAI; Gemini; MySQL

  • Conduct market research to ensure alignment with industry best practices.

Foot Locker Inc.                                                                    Aug. 2015 – Oct. 2022

Marketing Innovation Manager | Oct. 2018 – Nov. 2022                                                   NYC & Wausau, WI

  • Foot Locker Inc. is a leading global athletic apparel retailer with an annual revenue exceeding $8 billion.

  • Innovated customer interaction and sales methods for evolving market needs.

  • Developed compelling content strategies and marketing campaigns.

Visual Media Specialist | Aug. 2015 – Oct. 2018                                                                                         

  • Prior to my promotion to Marketing Innovation Manager, I created digital marketing materials, graphics and lifestyle imagery/video for brand marketing. 

  • Coordinated and led athlete photo and video shoots for key brand partnerships and product releases.

  • Executed product photography, video editing, animations, and image retouching for major campaigns.

University of Wisconsin-Madison         May 2014 – Aug. 2015

Digital Media Specialist              Madison, WI

  • Developed digital content strategies to increase engagement across academic web platforms.

  • Created a wide variety of marketing materials and collaborated closely with faculty to produce content that promoted research, academic programs, and campus initiatives.

  • Selected by Kevin Ponto PhD as a research assistant at Wisconsin’s Institute of Discovery: Living Environments Laboratory and credited in "Point Cloud Data in Virtual and Augmented Reality" academic research paper.

EDUCATION 

University of Wisconsin-Madison                                   May, 2015 

Legal and Digital Studies         Madison, WI

CERTIFICATIONS, SKILLS & INTERESTS

  • Certifications: Advanced Google Analytics Certification; Google Ads Certification; Google Trusted Photographer

  • Skills: Project Management, Digital and Traditional Marketing, Brand Development, Market Analysis, User Experience Design, SEO Optimization, Fluent in German, Videography, 2D/3D Animation

  • Interests: Emerging Technologies, Artificial Intelligence, AR/VR Content Creation, Snowboarding