Challenge:

Based on my technical knowledge and experience in creating augmented reality content I was chosen to help Foot Locker identify the most capable 3rd party agency to create “The Hunt” AR experience . I was also tasked to work with the chosen 3rd party agency to create and deliver all 3D assets for the campaign.

Solution:

Using my previous experience in creating augmented reality content, I worked with internal committee members to select the most capable agency for the project. Once the agency was chosen, I worked closely with them to create and distribute all the 3D content needed for the final AR experience.

My Role:

Technical Adviser, 3D Content Creator